AutoMobility LA looks to the future while Los Angeles Auto Show showcases how autonomy is moving into everyday vehicles with next-generation advanced driver-assistance technologies emerging across leading automakers

LOS ANGELES, Nov. 9, 2026 /PRNewswire/ — The future of autonomous technology continues to evolve as quickly as the advances that are arriving in the vehicles consumers can drive today. From hands-free highway driving and intelligent lane changes to advanced parking assistance and artificial intelligence, automakers are rapidly introducing technologies that are transforming the experience behind the wheel.

During AutoMobility LA, the Los Angeles Auto Show’s Media and Industry Day held on Thursday, Nov. 19, Autonomy, one of the days three themes along with energy and entertainment, opens the conversation with a special panel session with Jonathan Morrison, the National Highway Transportation Safety Administration’s Administrator, exploring the governance of an autonomous future. As autonomous vehicles move from innovation to everyday reality, the rules governing our roads are entering a new era. From balancing innovation with public safety to building consumer trust, hear how government and industry will need to work together to accelerate the next generation of transportation.

Following Automobility LA, the Los Angeles Auto Show®, presented by Chevron with Techron®, will showcase how autonomy, energy and entertainment carry through these themes across the ten public days of the Los Angeles Auto Show, Nov. 20-29, at the Los Angeles Convention Center.

While fully self-driving vehicles remain an important industry ambition, the immediate story is unfolding across the automotive marketplace, where technologies once reserved for concept vehicles and high-end luxury models are becoming available to a broader range of consumers.

RIVIAN HELPS LEAD THE NEXT GENERATION OF INTELLIGENT VEHICLES

California-based Rivian offers a compelling example of this transformation, combining artificial intelligence, advanced computing and sophisticated driver-assistance technology in vehicles designed to improve long after leaving the factory. LA Auto Show is the first auto show in the nation where attendees can see and test drive their full production R2 Performance vehicle, now on sale.

The automaker’s new midsize electric SUV introduces its latest AI-defined vehicle architecture to a broader audience, with hardware supporting Rivian Autonomy+, a suite of driver-assistance technologies featuring Universal Hands-Free (available on R2 and R1 Gen 2) that enables hands-free assisted driving on more than 3.5 million miles of roads across the United States and Canada.

The technology allows drivers to travel hands-free under supported conditions while remaining attentive to the road. Additional capabilities include Lane Change on Command, Co-steer, and selectable driving styles. Rivian continues developing more advanced driving assistance technologies, including their upcoming Point to Point system, which will be rolled out through future software updates.

AUTONOMY EXPANDS ACROSS THE AUTOMOTIVE INDUSTRY

The evolution extends well beyond a single automaker. Participating brands across the 2026 Los Angeles Auto Show lineup currently have an impressive amount of publicly available information on their websites promoting advanced driver assistance technology across existing and new luxury flagships, family SUVs, performance vehicles and pickup trucks, including:

• Genesis: Genesis’ announced GV90 features include Remote Smart Parking Assist 3 for assisted parking and exiting maneuvers, plus Memory Reversing Assist, which remembers the vehicle’s path to help guide it backward through narrow spaces. Pleos Connect and the Gleo AI assistant extend the flagship’s intelligent technology experience. U.S. equipment availability remains subject to confirmation.
• Lucid: The Gravity SUV’s available DreamDrive 2 Pro supports hands-free highway assistance, driver-signaled lane changes and automatic lane changes to pass slower traffic before returning to the original lane. Introduced through an over-the-air update, these capabilities demonstrate how software can expand a vehicle’s functionality after purchase.
• Acura: Standard on the 2026 MDX Type S with Advance Package, AcuraWatch 360 includes Active Lane Change Assist and Lane Change Collision Mitigation. Cameras and radar support driver-requested lane changes on designated divided highways and steering intervention to help avoid certain lane-change collisions.
• Cadillac: Super Cruise extends across Cadillac’s electric lineup, including LYRIQ, OPTIQ, VISTIQ and ESCALADE IQ. The technology supports hands-free driving on compatible roads, with automatic and driver-signaled lane-change assistance on properly equipped vehicles.
• Buick: Available Super Cruise brings hands-free driving on compatible roads to the Enclave’s three-row SUV experience. Its available Super Cruise Package also includes Enhanced Automatic Parking Assist and Driver Attention Assist, extending intelligent assistance from highway travel to parking.
• Chevrolet: The returning 2027 Bolt offers available Super Cruise, bringing hands-free driver assistance on compatible roads to Chevrolet’s compact electric vehicle lineup. The technology joins standard Adaptive Cruise Control, illustrating the expanding availability of advanced assistance in smaller vehicles.
• Dodge: The Charger combines muscle-car performance with Active Driving Assist, which helps manage acceleration, braking and lane positioning while requiring the driver to remain attentive and keep their hands on the wheel. The system extends coordinated driving assistance into the performance-car experience.
• Ford: Available BlueCruise supports hands-free highway driving in vehicles including the F-150, Explorer and Mustang Mach-E. On supported vehicles, BlueCruise 1.5 or later adds Automatic Lane Change, allowing the system to initiate lane changes around slower traffic while the driver monitors the road.
• GMC: The three-row IONIQ 9 features standard Highway Driving Assist 2, including assisted lane changes. Remote Smart Parking Assist 2, standard on Calligraphy and Calligraphy Design trims, can help park the SUV and exit parking spaces while the driver supervises from outside using the Smart Key.
• Hyundai: The three-row IONIQ 9 combines Highway Driving Assist 2, including assisted lane changes, with available Remote Smart Parking Assist 2, which can help maneuver the SUV into and out of parking spaces while the driver supervises from outside.
• Jeep: Available Hands-Free Active Driving Assist combines hands-free lane centering, following-distance control and driver-signaled lane changes on approved highways. Driver monitoring and Curve Speed Control add assistance designed to make highway travel more convenient while keeping the driver engaged.
• Kia: The EV9 features Highway Driving Assist 2 to help maintain speed, following distance and lane position, with steering assistance during driver-signaled lane changes. Available Remote Smart Parking Assist 2 can help maneuver the vehicle into and out of parking spaces while the driver supervises from inside or outside.
• Nissan: Available ProPILOT Assist 2.1 in select Armada and Murano trims enables attentive drivers to travel hands-free on compatible highways. Cameras, radar and high-definition mapping support steering, acceleration and braking assistance while the driver remains responsible for operating the vehicle.
• Porsche: The 2026 Macan Electric offers advanced parking assistance with Trained Parking, which can record and repeat up to five parking routines. Reversing Assist can automatically retrace a previously driven route for up to 160 feet, helping drivers navigate narrow access roads and parking garages under supervision.
• Ram: The Ram 1500 offers available Hands-Free Active Driving Assist, using cameras, radar and other sensors to help maintain speed, following distance and lane position on approved roadways. The system brings coordinated highway assistance to the full-size pickup segment.
• Subaru: The redesigned 2026 Outback introduces Hands-Free Assist on Touring and Touring XT trims, expanding EyeSight’s capabilities to support attentive, hands-free highway driving under supported conditions. Available Emergency Stop Assist with Safe Lane Selection can help steer toward the shoulder and stop if the driver is unable.
• Toyota: The 2026 RAV4 offers available Traffic Jam Assist for supervised stop-and-go travel on controlled-access highways at speeds under 25 mph, plus available Advanced Park for assisted parking. Traffic Jam Assist requires an active Drive Connect trial or subscription.
• Volkswagen: IQ.DRIVE Travel Assist combines adaptive cruise control and lane assistance to support speed, following distance and lane centering while the driver keeps their hands on the wheel. The ID.4 also offers Park Assist Plus, which identifies suitable spaces and assists with parking maneuvers under driver supervision.

Together, these advancements show how increasingly capable vehicles can assist with highway travel, lane changes, parking and other everyday driving tasks. These systems require driver supervision, with capabilities and availability varying by model, equipment, market and operating conditions. They also reflect an industry increasingly focused on making vehicles more capable, intuitive and responsive to the world around them, regardless of powertrain.

AUTOMOBILITY LA LOOKS AHEAD TO THE NEXT FRONTIER

On Thursday, Nov.19, AutoMobility LA brings together automakers, technology innovators, industry leaders and global media for a day of announcements, thought leadership and business connections examining the forces shaping transportation. AutoMobility LA’s full schedule to be released to the public on Tuesday, Nov. 9.

Autonomy represents one of the industry’s most consequential technology frontiers, driven by advances in artificial intelligence, vehicle sensors, real-world data and computing power.

The implications extend from the evolution of consumer driver-assistance features to fully autonomous passenger transportation, commercial fleets and logistics. As technology advances, questions surrounding safety, infrastructure, consumer confidence and commercialization are becoming increasingly important.

With Southern California serving as a center of automotive design, software development and mobility innovation, AutoMobility LA provides a global platform for the ideas, companies and technologies helping define the next generation of transportation.

FROM THE INDUSTRY STAGE TO THE SHOW FLOOR

Beginning Friday, Nov. 20, the Los Angeles Auto Show extends the autonomy conversation to consumers, offering an opportunity to explore the latest vehicles and understand the technologies increasingly influencing purchasing decisions.

Across automotive displays, attendees can compare safety and driver-assistance technologies from multiple manufacturers, speak directly with brand representatives and discover how innovations such as adaptive cruise control, assisted lane changes, intelligent parking and hands-free driving are changing the ownership experience.

The convergence of autonomy, energy and entertainment also reflects a broader transformation of the automobile, increasingly defined not only by how it is powered, but by how intelligently it operates and connects with its occupants.

AutoMobility LA takes place Thursday, Nov.19, followed by the ten-day Los Angeles Auto Show, Nov. 20-29, at the Los Angeles Convention Center.

For more information, visit LAAutoShow.com and AutoMobilityLA.com.

Automotive brands, vehicles and experiences are subject to change.

ABOUT THE LOS ANGELES AUTO SHOW & AUTOMOBILITY LA

Founded in 1907, the Los Angeles Auto Show® is one of the most influential annual automotive events in the world. Held each year at the Los Angeles Convention Center, the show draws hundreds of thousands of attendees and brings hundreds of millions of dollars in economic impact to the city. It also remains the largest revenue driver for the LA Convention Center.

AutoMobility LA® is the show’s annual global media and industry gathering, bringing together automotive executives, technology innovators, policymakers, media representatives and industry leaders for vehicle debuts, brand announcements, thought-provoking conversations and business connections.

For more information, visit laautoshow.com and automobilityla.com.

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Los Angeles Auto Show  

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