Organizers who make Captello their official lead capture solution get EventGen™ registration and the EventNexus™ attendee app at no cost, a $20,000 to $25,000 value, and a single platform that connects every attendee, exhibitor and dollar into one data set.

DALLAS, Oct. 27, 2026 /PRNewswire/ — Captello, the event-to-revenue intelligence platform, today launched The $0 Show, an unprecedented program that takes registration off the organizer’s bill entirely. New event organizers who name Captello the official lead capture solution for their event, with 75 or more exhibitors on board, receive EventGen registration and the EventNexus attendee app at no cost.

For years, organizers have paid one vendor to open the front door, another to capture leads on the show floor and a third to report on what happened, then stitched the results together by hand. The $0 Show disrupts that model. It removes the single largest technology line item from the organizer’s budget and replaces a patchwork of tools with one connected platform built to prove what every event delivers.

The offer: registration and the attendee app, on us

The $0 Show gives qualifying organizers two core pieces of their event at no cost:

• EventGen registration: branded registration forms, free or paid ticket types, attendance tiers, group registration and real-time registration dashboards.
• EventNexus attendee app (core license): a branded app with agendas, sessions, speakers, sponsors, exhibitors and on-demand badge QR.

To qualify, organizers:

1. Make Captello the official and exclusive lead capture solution for their event.
2. Have 75 or more exhibitors using Captello as their default lead capture.
3. Book a meeting with the Captello team to confirm the offer.

Exhibitors get premium lead capture on any device, with every lead enriched and a lead portal with live lead data, training resources, and real-time analytics. Organizers can package exhibitor lead capture as a premium service, turning what was once a cost into a new revenue line for the show.

One platform, one data set: the end of guessing what an event delivered

Free registration is the headline. The data is the game changer.

Captello runs registration, the attendee app, exhibitor lead capture, engagement and revenue intelligence under one hood, on one login and one data model. Nothing is exported, matched or reconciled after the fact. Every interaction at the show is captured once and connected to everything else:

• The front door: every registration, ticket type and check-in.
• The attendee journey: sessions added, sponsors viewed and agendas built in the EventNexus app.
• The show floor: every badge scan, booth conversation, meeting and activation play.
• The revenue: every lead tied to pipeline and closed revenue through ROI attribution.

That single, connected data set transforms the way organizers see their events. Instead of a post-show survey and a gut feeling, organizers get a live, show-wide view of who attended, where they went, which exhibitors and sponsors they engaged and what that engagement produced. Revelation™, Captello’s analytics solution, benchmarks the show against itself year over year and show over show. Exhibitor ROI dashboards and sponsor reporting give every exhibitor and sponsor the proof they need to rebook, upgrade and renew.

For the first time, organizers can answer the question every exhibitor, sponsor and board member asks after the doors close, “Was it worth it?”, with numbers instead of anecdotes all in one organizer hub.

What Captello’s leaders are saying

“Organizers have been paying a toll just to open their own front door, and then paying again to find out whether the show worked,” said Ryan Schefke, Founder and CEO of Captello. “We think that’s backwards. When Captello powers your lead capture, registration and the attendee app are on us. Some vendors in this space won’t love that. Organizers will. We’d rather compete on what our data proves than on what we charge to scan a badge.”

Proven on the show floor

The model behind The $0 Show is already delivering for organizers. One large international event’s organizer program generated more than $250,000 in incremental revenue in its first year on Captello, with 195,947 leads captured at a single show. At a leading association trade show, gamified sponsor stops drove $42,500 in new sponsorship revenue.

“Most event platforms hand organizers a pile of disconnected reports and wish them luck,” said Brad Froese, VP of Marketing at Captello. “We hand them one data set that follows an attendee from registration to the booth to the pipeline. Once an organizer sees their show that way, there’s no going back to spreadsheets and survey scores. The $0 Show is the easiest decision an organizer will make all year, and frankly, it’s going to make a few renewal conversations elsewhere very uncomfortable.”

Availability

The $0 Show is available now to qualifying events worldwide. Organizers can check eligibility and book a meeting at captello.com/zero-dollar-show. Follow the conversation at #ZeroDollarShow.

About Captello

Captello is the system of record for enterprise event programs, connecting every event interaction to attributable pipeline. Captello captures every conversation, meeting and activation across trade shows, conferences and field programs, and routes it to your CRM with AI-powered insights that align Sales, Marketing and Events. A profitable company trusted by AT&T, IBM, Amazon, GE, Philips and Thomson Reuters, Captello delivers world-class support and enterprise-grade security. Learn more at captello.com.

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SOURCE Captello