Backstory, the Revenue Answers Platform for sales teams formerly known as People.ai, today announced it has been included in The Forrester Wave™: Revenue Orchestration Platforms For B2B, Q3 2026 (Forrester Research, Inc., September 24, 2026).

“Revenue teams are handing more of their work to AI agents, and those agents are only as good as the context behind them,” said Jason Ambrose, CEO of Backstory. “A general-purpose model is a smart intern; it will go find a lot of information, but it doesn’t know how your company does deals, who really has influence in an account, or whether a deal is real. We believe our inclusion reflects more than a decade of work building that context, and we’re making it available wherever it’s needed, to the people running the business and to the agents working alongside them.”

Backstory serves as the expert knowledge layer for enterprise revenue teams, providing the proprietary context generic AI models cannot. The Backstory Revenue Answers Platform delivers AI-powered deal intelligence, pipeline health and deal risk monitoring, forecasting, and automated activity capture directly within the AI tools and CRM interfaces teams already rely on. AI agents can query the same context through MCP and APIs, so the answers a CRO sees and the answers an agent acts on come from the same source.

The full report is available to Forrester clients at forrester.com.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here.

About Backstory

Backstory (formerly People.ai) is the leading AI answers platform for sales teams. With more than a decade of training AI models on billions of sales interactions, Backstory enables modern sales teams to ask questions and get the right answer in the moment directly within their existing AI workflows. Sales leaders from companies like Red Hat, Five9, Palo Alto Networks, Iron Mountain, TransUnion, Randstad and others rely on Backstory to get trusted answers wrapped in real business context helping them orchestrate deals more effectively and drive revenue.

By connecting every signal to the right accounts and opportunities, Backstory shows teams exactly what is happening and what to do next. Customers across industries including enterprise, cybersecurity, data and analytics, and defense use Backstory to drive trillions in pipeline and revenue.

Recognized by Gartner, the Inc. 5000, Y Combinator Top Companies, and the Forbes AI 50, Backstory is based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures and Mubadala Capital. Learn more at Backstory.ai and follow us on LinkedIn.

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